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Persona
Persona provides automated identity infrastructure that helps businesses verify individuals and organizations while managing onboarding and AML/KYC compliance.
- Headquarters
- San Francisco, CA
- Founded
- 2018
- Employees
- 201-500
- Funding
- Series D, $417M (Valuation $2B)
- Last researched
- Jul 21, 2026
Products
- Persona Identity PlatformBasePrimary
A comprehensive identity infrastructure platform to verify users, manage onboarding flows, and automate compliance processes.
Individual IdentityTool2 of 4 capability facts - Adverse Media Screening
Screen individuals and businesses against 400+ million media publications for risk indicators like AML concerns.
AML & ScreeningAi agent - Candidate Verification
Identity verification solution specifically designed to prevent fraud in the hiring process, from application through onboarding.
Individual IdentityTool2 of 6 capability facts - Cases
A customizable manual review hub with assignment policies, SLAs, and dynamic layout modules to streamline investigations.
Decision OrchestrationTool - Dynamic Flow
A modular verification engine that allows businesses to build and customize identity verification flows.
Fraud PreventionTool - Government ID Verification
Global document verification service supporting passports and driver licenses from over 200 countries.
Individual IdentityTool1 of 4 capability facts - Graph
Node-based visualization and fraud ring detection using custom signals to identify linked accounts and block bad actors.
Fraud PreventionAi agent - Profile Reports
Enriches partial PII into full identity records to verify identities even with limited documentation and streamline onboarding.
AML & ScreeningTool2 of 6 capability facts - Watchlists and Sanctions Reports
Automated screening against global sanctions, PEP (Politically Exposed Persons), and watchlist databases.
AML & ScreeningTool1 of 2 capability facts - Workflows
Event-based triggers and iterative logic to automate identity-related business processes and communications.
Workflow & AutomationTool
Capability coverage· 4 of 8 facts across 3 controls across 10 products
- AML & KYC Compliance1 of 2
- Fraud Prevention1 of 2
- Identity Establishment2 of 4